Apple iPhone Ultra: Complete History Timeline

The Apple iPhone Ultra is a rumoured top-tier iPhone model expected to sit above the Pro Max in Apple's lineup, featuring a titanium-and-ceramic chassis, a lar…

Apple Introduces 'Ultra' Tier with M1 Ultra Chip and Mac Studio

At its 'Peek Performance' event in March 2022, Apple unveiled the M1 Ultra — a chip created by fusing two M1 Max dies via a proprietary UltraFusion interconnect — alongs…

Apple Watch Ultra Launches as Apple's First Rugged Premium Wearable

Apple extended the Ultra brand to hardware for the first time with the Apple Watch Ultra, unveiled at the 'Far Out' event in September 2022. Priced at $799 (approximatel…

Analyst Jeff Pu First Floats iPhone Ultra Name in Research Note

In November 2022, Haitong International Securities analyst Jeff Pu published a supply-chain research note suggesting Apple was evaluating an 'iPhone Ultra' model for the…

iPhone 15 Pro Max Debuts Periscope Lens and Titanium — Laying the Ultra Foundat…

Apple's iPhone 15 Pro Max, unveiled at the 'Wonderlust' event in September 2023, introduced two technologies that analysts immediately identified as Ultra precursors: a…

Bloomberg's Mark Gurman Reports Apple Actively Exploring iPhone Ultra Branding

In January 2024, Bloomberg journalist Mark Gurman — whose track record on Apple product leaks is among the most reliable in the industry — reported in his 'Power On' new…

iPhone 16 Pro Max Launches with A18 Pro Chip and Apple Intelligence — Setting t…

Apple's iPhone 16 Pro Max, launched in September 2024, introduced the A18 Pro chip on TSMC's second-generation 3nm node and marked the debut of Apple Intelligence — the…

Supply-Chain Reports Surface Ceramic-and-Titanium Hybrid Chassis for iPhone Ult…

In October 2024, multiple supply-chain trackers — including analyst Ming-Chi Kuo on Medium and Taiwanese trade publication DigiTimes — reported that Apple had begun qual…

Ross Young Reports iPhone Ultra Will Feature 6.9-Inch ProMotion LTPO Display wi…

Display supply-chain analyst Ross Young of Display Supply Chain Consultants (DSCC) reported in January 2025 that the iPhone Ultra would use a 6.9-inch LTPO OLED panel wi…

Analyst Ming-Chi Kuo Details iPhone Ultra's Exclusive Dual-Periscope Camera Arc…

In March 2025, Apple analyst Ming-Chi Kuo published a detailed component analysis on Medium claiming the iPhone Ultra would feature two periscope telephoto lenses — a fi…

Apple WWDC 2025 iOS 19 Features Hint at iPhone Ultra-Exclusive Software Capabil…

At WWDC 2025 in June, Apple unveiled iOS 19 with a redesigned interface and expanded Apple Intelligence features, including a new 'Visual Intelligence Pro' mode and real…

Apple Expected to Unveil iPhone Ultra Alongside iPhone 17 Series at September 2…

As of mid-2025, the broad consensus among Apple analysts — including Mark Gurman, Ming-Chi Kuo, Ross Young, and Jeff Pu — places the official iPhone Ultra unveiling at A…