Technology

How Facebook Beat Friendster and MySpace (2002-2009)

Facebook beat Friendster and MySpace by launching only at Harvard in February 2004, requiring real names and school email addresses, and expanding one campus a…

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FRIENDSTER

Friends of friends, online

Friendster, founded by Jonathan Abrams, opened in March 2003 and had about 3 million users by autumn. Then its pages slowed to a crawl.

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MYSPACE

Profiles become pop culture

MySpace let anyone join and customise their page with music and HTML. By June 2006 it was the most visited website in the US.

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HARVARD ONLY

TheFacebook launches

Only Harvard students with a school email could join. Within a month, more than half of undergraduates had signed up.

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CAMPUS BY CAMPUS

Stanford, Columbia, Yale

One university at a time. By December 2004 Facebook had about 1 million users, still all students.

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PHOTOS

Tagging pulls friends back

The Wall (2004) and Photos with tagging (2005). Every tag notified a friend and brought them back.

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NEWS FEED

The feed is born

No. Protest groups drew hundreds of thousands. Facebook added privacy controls but kept the feed, which became the habit.

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CROSSOVER

Facebook passes MySpace

comScore: 116.4M worldwide visitors vs MySpace's 115.7M in April 2008. In the US it took until May 2009.

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TODAY

The rivals return

Friendster relaunched in April 2026 as an in-person app. MySpace's owners promise a comeback. Meta's apps reach 3.6 billion people a day.

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