Technology

MySpace's Downfall, 2003-2011: How It Lost to Facebook

MySpace, launched in 2003, was the biggest social network of the mid-2000s and was bought by News Corp in 2005 in a USD 580 million deal for its parent. Facebo…

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LAUNCH

MySpace goes live

MySpace launched in August 2003 at eUniverse in Los Angeles. Users could rewrite their pages, add music and pick a Top 8.

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FACEBOOK

TheFacebook at Harvard

Facebook launched on 4 February 2004 for Harvard students only. Real names and real schools gave it a trusted network.

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NEWS CORP

A USD 580m deal

News Corp paid about USD 580 million for Intermix Media, MySpace's parent, which also owned other websites.

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THE PEAK

No. 1 site in the US

MySpace became the most visited US website in 2006 and passed 100 million accounts. Google guaranteed USD 900 million for its ads.

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NEWS FEED

Facebook changes the habit

Facebook launched the News Feed on 5 September and opened to everyone 13 and over on 26 September.

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PLATFORM

Developers build on Facebook

Facebook let outside developers build apps inside it. Games and quizzes spread through friend lists every day.

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CROSSOVER

Facebook leads worldwide

Worldwide in April 2008. By September Facebook had 161.1 million monthly visitors to MySpace's 117.9 million.

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MOBILE

Social moves to the phone

Facebook had an iPhone app when Apple's App Store opened in July 2008. The next battle had already started.

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US LEAD

MySpace loses America

In May 2009, by a hair on comScore data. Its founders had been replaced as leaders the month before.

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LAYOFFS

Half the staff go

MySpace cut about 500 jobs, 47% of its staff, after relaunching as a social entertainment site.

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THE SALE

Sold for about USD 35m

About USD 35 million in June 2011. News Corp kept under 5%. The 2005 price bought the whole parent company.

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RELAUNCH

The new Myspace

No. A music-focused app and a USD 20 million campaign drew a spike, but the owners later said they lost over USD 150 million.

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LOST MUSIC

50 million songs gone

Music, photos and videos uploaded before about 2016, an estimated 50 million songs from 14 million artists.

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TODAY

A comeback promised

Owners Tim and Chris Vanderhook say they plan a relaunch against algorithmic feeds. No date has been set.

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