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Tata Nano History (2008-2019): Why the 1 Lakh Car Failed

A 624cc rear-engined car unveiled at Rs 1 lakh in 2008. Sales peaked at 74,527 in 2011-12; Tata made one in June 2018.

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THE IDEA

A Car for Scooter Families

Ratan Tata kept seeing families of four on one scooter and asked if a safe, all-weather car could cost about Rs 1 lakh.

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THE ENGINEERING

Girish Wagh Takes Charge

Girish Wagh led about 500 engineers. They put a 624cc two-cylinder engine at the rear and designed every part around the price.

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THE REVEAL

Unveiled at Auto Expo

On 10 January 2008 Ratan Tata kept the Rs 1 lakh price despite rising costs: 'A promise is a promise.'

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THE LAND FIGHT

Tata Quits Singur

Protests over 997 acres of farmland halted work. Tata left on 3 October 2008 and chose Sanand, Gujarat, four days later.

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THE LAUNCH

2.03 Lakh Bookings

Only the base model, ex-factory at Pantnagar. About 2.03 lakh people booked in April 2009; the first 1 lakh were picked by draw.

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THE TRUST PROBLEM

Sanand Opens, Fires Spread

The 2.5-lakh-a-year Sanand plant opened on 2 June 2010. Then fire incidents hit trust; Tata extended the warranty to four years.

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THE CRASH TEST

Zero Stars in Global NCAP

Tested without airbags in January 2014, the Nano scored zero stars for adult protection. Sales had peaked at 74,527 in 2011-12.

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THE FIX

GenX Nano with AMT

Launched 19 May 2015 with an openable hatch, a bigger tank and an Easy Shift AMT. Tata now sold it as a smart city car.

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THE FADE

One Nano in June

Tata made one Nano in June 2018 and none in 2019. It was not upgraded for BS-VI rules from April 2020.

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THE AFTERMATH

Singur Award and a Legacy

In 2023 a tribunal awarded Tata Rs 765.78 crore plus interest for Singur. Ratan Tata died in October 2024; the Nano is still studied as frugal engineering.

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